Print collateral is any printed material used to promote a company or organization’s products, services, offers, or events. These marketing materials can be used and disseminated in numerous scenarios, such as conferences, sales meetings, consultations, fundraisers, and mailings—just to name a few.

Print collateral is extremely important because it works as a strong marketing tool for your business or organization. Print collateral can instantly communicate everything your prospects need to know about your products, services, and your business in a tangible and easy-to-digest format.

Here are some things to consider when designing and preparing your marketing collateral for print.

Better Graphic Design
Take a look at your current print collateral design and ask yourself: Is this design work compelling, eye-catching, innovative, creative, and in line with our goals?

Don’t just settle for whatever your graphic designers come up with. Mediocre design will probably lead to mediocre results, so be sure to push and dig deeper when it comes to your print collateral design.

Spell Check
Before finalizing your print collateral, be sure to run spell check and have multiple people read through your materials. There is nothing more frustrating than noticing spelling errors or grammatical inconsistencies after mass printing your collateral.

Image Resolution
Your print collateral needs to feature crisp, high-quality images. Low-resolution images may be somewhat acceptable for digital projects, but nothing kills your credibility more than poor quality images on your print collateral. Be sure to double and triple check the image resolution on all of your print collateral to ensure quality results.

Integrate with Digital
Print collateral is an even more robust tool when used in conjunction with digital campaigns. This strength is due to the fact that print collateral with a cross-channel boost and flexibility can generate an increased return, gather customer information, and develop your brand. Including online-specific offers or a small digital element in your print collateral also requires less effort to process than digital media.